Marketing it, launching it and keeping the push going afterwards is the biggest chore in independent publishing, and the one most authors fail at. Five guides cover what comes next, in the order it happens, with every claim sourced and the unproven ones labelled.
Each guide is a hub with the deeper articles beneath it. Start where your book is. The numbers are the order, not a ranking.
The decisions that are hard to undo once a listing has history: title, categories, keywords, formats, and the metadata that follows a book for years.
Before listingRead the guide 2Amazon, Google and answer engines are one discovery problem, not three. What each one actually reads, and what nobody documents.
Once listedRead the guide 3A launch is a quarter, not a day. What to do each week while the listing is new, and what to stop doing.
Days 1 to 90Read the guide 4What keeps selling after the launch buzz ends. The routine work that separates a backlist from a dead listing.
After day 90Read the guide 5Twelve strategies that cost nothing but time, with what each one can and cannot be expected to do.
Any stageRead the guideTwenty titles across fiction, non-fiction and biblical commentary, under the press’s own ISBNs. Six of them below.
Where to buy. The press sells through its own store and Amazon, and reaches bookstores through Ingram. Prices on the store.
That is when a book needs it most. Perivane is the press’s own tool for the year after launch: one upload of a finished manuscript returns four cited documents, and the Chapter Reference is the one you use every week.
A Master Book Reference, a Chapter Reference, an Editorial Continuity Report and a Summary. Each ships as a PDF and as a Markdown canon-pack you hand to an AI assistant when you need a post, a pitch or a newsletter and the well is empty.
$99.99 a book, any length. Sold on perivane.com.
Every article is sourced. Where a platform documents nothing, the article says so and shows how to test it yourself.
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Indie Pen Press is run by Richard French from the Pacific Northwest. It publishes biblical commentary, speculative fiction and practical non-fiction, owns its ISBNs and LCCNs, and sells through its own store and Amazon, and distributes via Ingram. Every guide on this site is written from doing that work, not from watching it.
Richard spent more than four decades in technology. He helped pioneer the open-source web as General Manager of OSDN, the Open Source Development Network, operating properties including Slashdot and SourceForge. His career also included executive leadership roles in technology: Chief Operating Officer of Automation Anywhere, Vice President of Enterprise Platforms at Oracle, and Chief Executive Officer at Infoscape, Syntonetic and Avvenu.
Each site has one job. The press and its guides live here.